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What is Experiential Tourism? – A perspective on Indian Travelling Scenario

by chukkimane, 26/08/2019

Rural Tourism exposure worth experiencing

Experiential travel bonds the traveler with the nature of people and places. It occupies the visitors a variety of unforgettable adventures, discovered over-time, that are essentially private, occupies the senses, and connect on different levels of physical, emotional, spiritual or rational.The attention is on the desires of the traveler and not on the product of tourism. Experiential travel is a practice of tourism where people emphasize experience and feel about a city, country, or certain place by connecting to its past, societies, and culture.

So, in simple words, experiential tourism is nothing but experiencing and getting first-hand knowledge about how the people of that particular place lives along with their history, culture, customs, food, festivals, and more.The travel industry in India has seen a fundamental change over these past few years and the current trend predictions indicate that travelers are settling in the direction of experiential traveling, which reverberates at a more profound emotive level. Travel brands are innovating and striving to provide impeccable outings with the core concept mainly on the uniqueness or individuality, experience, and customization.

Holidays or vacations are no longer like the bygone days as an annual vacation. It is now an ideal reason to go for a short trip every few weeks. Extended weekends have now transformed the manner in which the traveling and tourism industry look at the Indian traveler, thus creating a demand for different traveling alternatives. Travelers have become more experimental and experiential, they frequently look to explore and experience regions instead of sightseeing tours nowadays.Most of the itineraries of modern Indian travelers are destinations that are exotic and offbeat, the places of stay being more B&BS rather than luxury hotels. Experiential classifications such as food tourism, cooking classes, and historical experiences have risen steeply. This trend is set to continue for a long time making online travel companies get ready to offer experiences that are unique and experiential.

Travel companies are persistently revamping their approaches, creating and innovating new technologies to comprehend the trend and fill their demands so as to keep up with this fast-paced change. Travelers are gradually choosing and going for their dream trips due to the easy availability of loans these days.With the growing use of Instagram among the Gen Y, Indians traveling is progressively chosen based on how beautiful or unique the photos will look on social media platforms and thus the offbeat travel destinations are the trending places.

India, the world’s second-most populous and the fastest-growing major economy has created income growth and now most Indians are earning more surplus income that can be spent on traveling. The growth in the Indian travel and tourism industry driven by a mixture of growing individual income levels and changes in lifestyles, expansion of varied tourism offerings, and policy and regulatory support by the government authorities.The demand is more than just a regular tour package by Gen Y Indians today. Accessibility and availability of cheaper airline carriers, low-cost accommodations, car rentals on-demand and enhancements in the transport system have helped in inspiring these travel experiences. The availability of a great variety of options and experiential travel plugging the gap has given this sector a platform to develop further in the future.

ChukkiMane is an exemplary destination for experiential tourism which is set up in rural South India and is surrounded by rich culture and history. An enterprise that promotes sustainability and rural living giving visitors a firsthand knowledge about so many things that one has to be there to really experience the uniqueness and awareness that it shares.

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